Did you know? According to a recent survey, most of the consumer's purchase decisions are influenced by watching marketing videos?
Yes, you read it right!
When you create a video to build your brand's identity, you want it to be able to represent the core brand values in the best way possible, isn't it? In reality, a brand video has to resonate with your target audience so rushing it is NOT an option. But hey, we’ve compiled a list of tips and tricks for you all to create a brand video that will surely please your targeted audience.
UNDERSTAND WHY YOU ARE CREATING THE VIDEO
You have to be very crystal-clear about what you want to achieve out of the video. Successful videos are well researched; they are a representation of the brand and should have the capability to connect with the target audience of the brand.
Question yourself and when you completely understand what you are trying to accomplish you can customize it to fit the marketing platforms.
UNDERSTAND YOUR AUDIENCE
Understanding the people that you are trying to reach to would help you in creating the content that they would be interested in.
SPEAK IN YOUR BRAND’S VOICE
When we say that you should speak in your brand’s voice we do not mean it in literal terms. Your videos are an expansion of your brand image and they should revolve around the tone set by your brand. When it comes to consolidating text in the videos, there are no hard rules about it.
USE YOUR BRAND COLOURS
Include text in your videos, it’s a great opportunity to incorporate your brand colours. This can make it easy for viewers to recognize that the video is coming from you.
TRUST THE HUMAN ELEMENT
People want to hear from the sources they can relate to. A brand video revolving around an average person would appeal much more to the general audience than a brand video that revolves around the brand and its products.
The digital world is abundantly full of ratings and reviews but what the people still trust the most are the elements that they can relate too.
CONSISTENCY ACROSS THE VIDEO
Consistency & Quality can never be compromised when it comes to creating a brand video. Without quality, you would miss the engagement that has to be generated among your customers and without being consistent, you would lose the chance to create a long term relationship with your clients.
WRAPPING IT UP
As long as the message being sent out in the video is understood, you’re all set to produce a great brand video for your business. These tips will help you create a perfect brand video for your brand but sometimes its better to get it done from a professional video editing company